IE 414/514 Manufacturing Strategies

IE 414/514 Manufacturing Strategies

IE 414/514 Manufacturing Strategies

Gündüz Ulusoy

FENS 1056


Course Content

A wave of fundamental change called digitalization or digital transformation is going over industry and services. Some call it the Fourth Industrial Revolution - Industry 4.0. Digital transformation currently and for the foreseeable future is at the core of manufacturing strategy. How to prepare for digital transformation? How to determine a roadmap for initiating the process of digital transformation? What is the impact of digitalization -particularly IoT on end-to-end supply chain? These questions as well as Product Life Cycle Management (PLM) and Manufacturing Operations Management (MOM) and their applications in Consumer Packaged Goods (FMCG) and discrete manufacturing will be investigated.  Methods and means for the formulation of manufacturing strategies for securing long term competitiveness of the company; the alignment of manufacturing strategies with the business and technology strategies of the company; use of balanced scorecard in strategy building; servitization, i.e., incorporating service dimension into manufacturing firms; building national and international manufacturing networks; internationalization; and case studies are all part of this course. Students will have the option to prepare their Group Project at the newly established Makerspace facility at the Information Center.  For most of the topics above we will have speakers from industrial and consulting firms.


The central objective of this course is to develop skills at analyzing and synthesizing solutions to manufacturing strategy-related issues from the general manager's perspective.  Since the range of potential manufacturing issues is quite extensive, we will concentrate primarily on digital transformation with particular relevance to future executives and attempt to encapsulate the most contemporary areas of the discipline.

Recommended or required reading

Chapters from different books.

Articles, reports, presentations, and websites.

Course Web:

Two Harvard Business School cases.

Optional Readings:
Papers, reports, presentations, website links will be added to SUCourse for optional reading.


List of Topics:

1. Strategy / Competitiveness / Innovation
2. Manufacturing strategy
3. Topics in digital transformation (with emphasis on Product Life Cycle management (PLM), Manufacturing Execution Systems (MES), Internet of Things (IoT), and Augmented Reality)
4. Manufacturing networks / Internationalization
5. Balanced Scorecard
6. Servitization

Learning Outcomes

-At the end of the course the student will have a detailed working knowledge on the issues of digital transformation in industry and services.
-At the end of the course the student will be armed with a set of topics and concepts of manufacturing strategy such as balanced scorecard and servitization.
-At the end of the course the student will have a detailed working knowledge on designing a manufacturing strategy at the factory level and for a network of factories.

Course Policies

Attendance is required. The articles/cases included to provide real world illustrations of key concepts rely significantly on active student participation.
The deadlines are strict unless the student has an official excuse (a medical report either given by or approved by the Health Center of SU). Generous deductions will be made for late submissions.
Cheating is subject to disciplinary action and a null grade.



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Assignments will be short individually prepared papers answering questions on recently covered topics in class.


Case Study:

Two case studies will be selected from Harvard Business School cases. The students are expected to read these cases, be able to discuss them in class and write a short report answering questions asked on the case.


Group Projects:

Group projects will be prepared by a team of 3-4 students. They can be of term paper type or a hands-on project at the Makerspace facility or an application in industry of topics covered in the course.